The advertisements below were created in 2008 by TSAA for our awareness campaign. As TS is 3 to 4 times more common in boys than girls and usually diagnosed around age 8 or 9, we focused on an 8 year old boy to tell the story. We chose to portray a mild to ‘average’ case to counter-balance the more severe cases normally shown in the media. TS is a spectrum disorder making it important to represent the full range of cases. TS symptoms vary from mere aggravation to severe debilitation.
THE TOURETTE SYNDROME ASSOCIATION OF AUSTRALIA WOULD LIKE TO THANK
Taj—8 year old boy, Rebecca Harris—Voiceover Artist, Abe Elshaikh & Robyn Latimer—Writers & Producers, Bruce Hunt—Director, Frank Flick—DOP, Kevin Scott—Camera Assistant, Craig Sykes—Gaffer, Bernie Holstegge—Best Boy, Adam Kuiper—Grip, Ben Osmo—Sound Recordist, Panavision—Camera Equipment, Louise Cann & Drew Thompson @ Guillotine—Editors, Nathan Wellington & Tina Brahams @ FSM—Colour Grade & Graphics, Simon Kane @ Song Zu—Sound Engineer, Julia Stenton @ OMD—Media Consultant, Rachael & Josh @ Adstream—TV & Press Distribution, Spencer Kirk @ Digital Courier—Radio Distribution, Jenny Douneen @ Radio Monitoring Australia—Radio ad tracking Dr Spencer on ‘9am with David & Kim’, Network 10, Network 9, & 7 Network—Regional TV Airtime Radio Networks: Southern Cross, ARN, Macquarie Media & Nova—Radio Airtime Fairfax, News Limited, Canberra Press—Press AD Placements
TSAA produced two radio community service announcements to spread awareness for Tourette Syndrome. These audio clips have been aired Australia-wide and received excellent results in also gaining us many radio interviews, creating further opportunity to inform the general public in more detail about TS.
Key Number: TAJ/30
(Spoken by 8 year old boy)
One of them is where I shake my head to get my hair out of my eyes.
There’s another one where I sought of do like a little squeaking in my throat (Squeak
Tourette Syndrome is a neurological disorder that affects thousands of Australians, it is characterised by involuntary movements and vocal noises called tics.
We can’t help it and we’re just like you in every other way.
So visit tourette.org.au
Key Number: TICS/30
(Spoken by Rebecca Harris)
These are some of the, the, the tics, the, these are some of the tics, the tics that people with Tourette Syndrome experience.
Tourette Syndrome is a neurological disorder characterised by involuntary body movements and vocalisations called tics.
It affects each person differently.
Visit www.tourette.org.au to know more or make a donation to help us to help those with Tourettes.